The Estonian ticketing group PLG, known in Estonia for Piletilevi, has completed the purchase of Ticket Vision, the largest ticket seller in Serbia, Trade with Estonia reports. The deal was closed on 5 November and is the group's first investment in Serbia.
Ticket Vision was founded in 2005. After the sale it continues under its own name, with its team in Belgrade and with Nataša Šošević, who has worked at the company for 15 years, staying on as chief executive.
With Serbia, PLG now works in eight European countries: besides Estonia and Serbia, these are Latvia, Lithuania, Poland, Czechia, Slovakia and Romania. Trade with Estonia notes that the step comes after PLG bought Ticketportal, a ticketing platform in Central Europe.
Founder and chief executive Sven Nuutmann said the group believes in the long-term growth of the Serbian economy and of its market for entertainment, cultural and sports events. He added: This is our first investment in Serbia and an important milestone in our group's continued expansion.
According to the source, PLG plans to keep investing in solutions based on artificial intelligence and to build one technology and ticketing platform for the whole group, combining its technology with its customer base in Central and Eastern Europe.
Source: Trade with Estonia, . The text above is our own summary; the words in quotation marks are the source's.
What this means for an Estonian entrepreneur
The deal shows a common route for an Estonian company that grows abroad: buying an established local business and keeping its brand and management instead of starting from zero. An Estonian company that plans such a purchase needs a clear purchase agreement, a review of the target before signing and a plan for how the bought company will be run and reported to the new owner.
When an Estonian company buys another business, the purchase documents set out what is bought, at what terms and who answers for what after closing. Company sale or purchase documents
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